Bill o Reilly pulls in 465 million dollars in advertisers. he is only paid 18 million and sells books like woah. Fox is not letting him go, they can not afford to. Build your platform and sell to your clients
Having a platform is powerful. Its audience and email list building 101. HAVE platform. It can be televison, blog, podcast, instagram or facebook. Look at tomi lahren, the blaze was her platform. After being fired she is in court fighting for control of her facebook page. Why is this important? Because if she has 3 million facebook followers she only need 500,000 to pre order whatever book she is going to drop. On top of that if just 1 million tune into the new show or tv channel she goes to its a win.
bill oreilly is making 18 million a year to just show up to fox news. Thats just his salary you are not counting how much he receives from book sales annually, sponsorship, etc. Fox brings in 465 million dollars in advertisers. No matter the fights he gets into, that is almost 1 billion dollars off one man. Only man on fox to rival that was Sean hannity and glenn beck. Glenn beck made 35 million outside the 2.5 million fox news was paying him. Think about that 35 million JUST FOR HAVING A platform.
steven crowder and rebel media are the latest young folks version of conservative youth. Both with over 100 million almost 200 million views. It provides a powerful platform for selling books, sponsorships, advertising basically building a powerhouse with TV networks. They are getting more views then some television programs.
Have multiple streams of income. Pepsi. Pepsi own multiple companies.. Income comes in every single day regardless of your boycott.
Having multiple streams of income. Most folks will fall under a job and then 20% are under business or side business category. strong job then hoping to invest 20% of your money in stocks, bonds, peer to peer lending, silver, precious metals, and then rental properties. Not many reach the levels they hope for in their working career. Many times lifestyle creeps up as income creeps up. Add in college age children and aging grandparents, most 40 to 60 are tapped out of money.
Second option, which many will be forced into as another recession comes is a position of strength. Strong platform – podcasting, youtube, instagram,etc. Immediately plan book, merchadise, consulting options, sponsorship deals
Invest in your business. You determine consciously and subconsciously where your business is headed. How to get traffic? Only three ways. Organic, collaborations and PAID. Aim for paid its what you can control and SCALE. Its a business treat it as a business.